This designation is definitely reserved for companies that provide financial support to NOF.

This designation is definitely reserved for companies that provide financial support to NOF, with products judged to be consistent with the NOF objective. Beginning May 1, 2010 a portion of AdvaCAL product sales will end up being donated to NOF for osteoporosis prevention and education. said Andrew Lane, president of LaneLabs, the dietary firm behind AdvaCAL here . With the incidence of osteoporosis growing, we believe it is especially important to support the leading advocate, NOF, in this work. Yet 55 percent of adults 50+ today have or are in great risk of obtaining osteoporosis. And osteoporotic fractures are rising, exceeding three million annually by 2025 potentially.