A recently available editorial in the American Journal of Transplantation discusses the equality and fairness in kidney allocation, particularly as UNOS is reevaluating its allocation system and will receive recommendations from a sub-committee this season. Related StoriesEx-vivo lung perfusion technique can decrease risk of transplant rejectionResearchers hyperlink organ transplant drug to rise in rare lymphomaDonor and patient age group more important in identifying kidney transplant success The problem of the allocation of deceased donor organs isn't new, and there have been two conflicting philosophical techniques somewhat, says author Ron Shapiro, M.D.Earlier this year, the business was named Outstanding Startup Organization of the Year within the Technology Association of Iowa's Prometheus Awards. The company and its 13 employees have also been busy earning the mandatory approvals from the Food and Drug Administration, developing a Internet site and beginning to make sales, stated Curt Carlson, the company's president and chief executive officer. This is an excellent technology, Carlson said. A lot more doctors are going down this path. Oliver, Winer and Carlson prefer to quote a doctor who told a reporter that when preparing for complex techniques, 2-D is normally guessing and 3-D is knowing. 3-D visualization can be used all of the right time, Winer said.